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SEO Strategy


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Get a prioritised action list  of activities to improve your search performance.

Our SEO strategy (audit and roadmap) gives you a step-by-step list of actions to improve your rankings. It goes without saying, higher ranking positions for the right keywords will increase the right traffic to your site.

How much content should be on your pages? What type of content do you need? What important keywords / search terms should you use? How are you preforming for speed, ease of use, customer engagement in your target geographies? Find out what you need to optimise at a page level…….


Your SEO audit and roadmap is compiled by our team

Get unique recommendations for your site


Google Business


Keyword review


Titles and descriptions


Website structure and ease of use


Page speed


Meta and on-page tags


Backlink competitive review


Quick wins


Technical infrastructure


Ranking opportunities


Competition analysis


Opportunities and recommendations

The findings are presented to you by our SEO Experts


Our SEO strategy report (SEO audit and roadmap) gives you actionable activities to enhance your search performance:


  • Delivery Time: 10 working days
  • Number of Competitors Researched: 5
  • Number of of base terms provided by you: 10 to 20
  • 70+ Page Report including: Website structure and ease of use, On-page SEO, Link landscape, Google Business, Technical infrastructure, Ranking opportunities, Ad and Social competition
  • Resources review
  • Detailed SEO roadmap with line-lines against relevant activities

    Unique SEO Strategy (SEO Audit and Roadmap) – Presented to you by our SEO experts

    What you get


    70+ Page SEO Audit


    • Website structure and ease of use
    • On-page SEO
    • Link landscape
    • Keyword Analysis
    • Keyword Identification and segmentation of findings in to logical groups
    • Google Business
    • Technical infrastructure
    • Ranking opportunities
    • Ads and Social

    SEO Roadmap


    • All activities documented 
    • Resources and capabilities review
    • Resource assignment
    • Activity duration and expected outcome
    • Impact level, level of difficulty and ease of implementation documented per activity
    • PET scores to allocate expected start and completion times
    • Management review recommendations

    Competitor comparisons


    Presentation and discussion of findings (if needed)




    Typical Table of Contents

    SEO Strategy Description

    Your SEO strategy combines an SEO audit with a detailed set of actions that will improve your SEO ranking. The SEO audit allows you to see exactly how you are performing digitally versus your competition. The SEO roadmap included the following areas:

    • On-page SEO versus your competition
    • Find the terms that were searched by a significant number of users
    • Off-page SEO competitor review
    • Website speed analysis
    • Ranking performance and opportunities
    • Current phrases being picked up by Google (10 pages)
    • Technical infrastructure review
    • Analytics review

      Your roadmap will include:

      • All activities
      • Resources and capabilities review and recommendations
      • Resource assignment
      • Campion allocation
      • Activity duration and expected outcome
      • Level of difficulty and ease of implementation
      • PET impact level
      • Using PET scores to allocate expected start and completion times
      • Management recommendations

      The audit offers you insights into what is working for your business and identifies areas for improvement. Implementing and resourcing the actions properly will help your SEO ranking and also improve your click trough rate (CTR).

      Typical Content

      1.1 Study Assumptions and Market Definition
      1.2 Scope of the Study



      4.1 URL Renewal
      4.2 Trust and Benefits
      4.3 Navigation and Ease of Use
      4.4 Call to Actions
      4.5 Value Proposition
      4.6 Silos
      4.7 Imagery
      4.8 Styling verses SEO
      4.9 Opportunities and Recommendations

      5.1 Your Google Business Overview
      5.2 Competition Google Business Analysis
      5.3 Opportunities and Recommendations

      6 SEO AUDIT
      6.1 On-Page SEO
      6.1.1 URL
      6.1.2 Titles and descriptions
      6.1.3 Headers
      6.1.4 Image Alt Tags
      6.1.5 Content analysis including existing terms per page
      6.1.6 Keyword analysis
      6.1.7 Internal links (circular referencing)
      6.1.8 External links
      6.1.9 Readability
      6.1.10 Competitor comparison
      6.1.11 Valid versus excluded pages
      6.1.12 Clicks versus impressions
      6.1.13 Duplicate content
      6.1.14 Opportunities and Recommendations

      6.2 Ranking data
      6.2.1 Best ranking
      6.2.2 Worst ranking
      6.2.3 Clicks versus impressions

      6.3 Technical SEO
      6.3.1 Hosting
      6.3.2 Webserver check
      6.3.3 Server, IP and SSL
      6.3.4 CMS
      6.3.5 Blacklisting
      6.3.6 Reverse DNS lookup
      6.3.7 Technology used
      6.3.8 Robots file
      6.3.9 Opportunities and Recommendations

      6.4 Speed
      6.4.1 Google speed insights
      6.4.2 Speed audit results
      6.4.3 Speed by location
      6.4.4 Opportunities and Recommendations

      6.5.1 Objective
      6.5.2 Constraints
      6.5.3 Steps followed
      6.5.4 Monthly searches
      6.5.5 Opportunities and Recommendations

      7.0 Off-PAGE SEO
      7.1 Incoming links explained
      7.2 Competition review
      7.3 Opportunities and Recommendations

      8.0 Roadmap
      8.1 Detail all activities
      8.2 Review available resources and capabilities
      8.3 Assign resources to activities
      8.4 Allocate a company champion per activity
      8.5 Document expected activity duration and expected outcome
      8.6 Document difficulty level and ease of implementation to complete each activity
      8.7 Use PET scores to document impact level
      8.8 Using PET scores allocate expected start and completion times
      8.9 Guide management of review process

      Before we start, we need!

      Once we have received your order, we will contact you to get the following information to start our analysis:

      • Your URL (website address) or base URL
      • 1 Target country
      • 5 competitor URL’s
      • A list of 10 to 20 search terms you believe customers are using to find your products and/or services
      • An outline of your resources (number of staff and capabilities) to deliver your SEO strategy

      Once we have received this information, we can then start the review.

      Answers to Your Questions

      What is an SEO strategy?

      An SEO strategy is the process of planning, outlining and implementing the actions to improve your search engine rankings. An SEO strategy is the process that you follow when you want to get more organic traffic.

      What are the main actions for a successful SEO strategy?

      The purpose of an SEO strategyt is to improve your search engine performance. Documenting and implementing key actions that imporive your SEO performance will drive more traffic to you site. The SEO strategy main steps include:

      • Identify the keywords your customers are using
      • Write high quality unique content
      • Be consistent with the use of the right keywords
      • Get your meta data correct
      • Identify and do something about poor quality incoming links
      • Build good quality deep links
      • Make sure your meeting technical requirements
      • Optimise for search intent
      • Make sure the user experience is fantastic

      What should be included in your SEO strategy?

      Your SEO strategy should include the following key areas from the search engines: user experience, on-page SEO, technical SEO, content strategy and off-page SEO (link building).

      What to expect with your SEO strategy:

      When it comes to putting together an effective SEO strategy, you need data and information. We always start with an audit of your current SEO performance. We analyse how your competitors are performing and then with your input we produce a roadmap of  actions.

      We need to agree where you want to end up so that we are able to both put in place a plan of action to get there. We also need to measure success and know when we have achieved our goals.

      Setting goals and KPI’s are perhaps the most important part of creating an SEO strategy.

      Data, Information and Knowledge from the audit and SEO KPI’s:

      All the information obtained during the SEO strategy engagement will be treated with the utmost sensitivity. Your data and information will only be shared within CreatorSEO or with agreed individuals.

      We will sign and send you a non disclosure agreement once we start working with you.


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