If you have opted to use paid advertising for your business, then you must employ the skills and experience of professionals.
Otherwise, you risk losing money on poorly produced ads-ads which may use the wrong keywords, cost too much per click or negatively affect your SEO rankings.
PPC is one option for online advertising and a PPC strategist can help you determine the best PPC options for your website and business.
But before you make that choice, it’s important to know and understand what PPC is and how a strategist can help.
What IS PPC?
Pay-Per-Click (PPC) is one form of online paid advertising that you can employ for your website.
PPC occurs on numerous platforms, but can most often be seen through Bing Ads, social media ads, or Google AdWords.
PPC is a marketing strategy that sees a small pay-out every time a user clicks on a company’s ad — and that’s where PPC strategists come in.
What is a PPC strategist?
A PPC strategist will be able to look at all aspects of your ad campaign from initial inception to running the campaign, analysing data and adjusting campaigns accordingly.
A PPC Strategist that’s good at their job will be able to ensure that the clients they work with spend the least amount of money possible while simultaneously receiving a maximum number of clicks and revenue.
What Do PPC Strategists Do?
PPC Strategists are responsible for managing all steps of PPC campaigns including:
- Keyword Research
- Keyword Research analysis
- Platform choice
- Competitor research
- Campaign implementation
It takes a special skill set to succeed as a PPC Strategist, as ad campaigns are highly reliant on small details, psychology, and a general understanding of sales, marketing, and consumerism.
It also requires an in-depth understanding of the tools and platforms available to assist with PPC.
At CreatorSEO we use both in-house built tools and those available on the open market to provide our clients with the best service available.
A PPCStrategists’ job can include:
- Landing page design: Paid ads will direct those who click them to landing pages, which is where the PPC Strategists have a few seconds to engage the readers. It’s crucial to perfect landing page design. Without a good landing page, conversion rates tend to be lower.
- Researching keywords: PPC Strategists must understand how and why people search for products or services. They must keep up with trends, be consistent with their keyword research, and regularly analyse keywords so they produce the most optimal ads and content.
- Monitor trends and changes: Keeping up with SEO trends and understanding how to win against search engine algorithms and also monitoring ad platform changes are also part of a strategist’s job.
Talk to a PPC strategist at CreatorSEO:
Now that you understand the role of a PPC strategist, you can talk to the team at CreatorSEO.
We can provide you with a more complete understanding of PPC and its benefits by showing your real-time examples.
If you choose to work with CreatorSEO the following are some examples of PPC ad placement that you can choose from.
We will make suggestions for you going forward, but this should give you some insights into your options.
Your PPC Options
- Display Ads
With display advertising, your ad appears in front of internet users who have indicated, that they may be interested in the product or service being advertised.
Display ads can have a relatively low conversion rate in comparison to other methods, but it comes with the benefit of lower per-click costs to you.
- Search Ads
Paid search marketing is another incredibly common method of PPC advertising.
Providers such as Bing Ads and Google AdWords show your ads to internet searchers who conduct searches for specific keywords.
Campaigns are set up by writing copy, selecting the best and most relevant keywords, and then choosing a suitable landing page to take viewers to.
- Social Media Ads
Popular social media platforms like Facebook and Instagram have a wealth of users that could turn into potential customers — that’s what makes social media advertising so valuable.
PPC advertising on social media sites can help you to achieve better click-through rates that lead to your website.
Social media ad campaigns can help boost the awareness of your product or service and can be used to target highly specific demographics of users.
CreatorSEO specialises in Facebook and LinkedIn PPC.
- Remarketing Ads
Remarketing ad campaigns show your ads to people who have previously visited your website.
Since users have already shown enough interest to click through to your site on at least one other occasion, remarketing campaigns have a higher success rate.
They work to further entice potential buyers with something in which they are already interested.
- Price Comparison Website Ads
Price comparison websites collect and display prices and other offers from several providers within the same industry. Price comparison websites include hotel chains and insurance.
A user will click through the different offers and, once they’ve decided on one that’s suitable, buy directly from the merchant or the comparison portal website.
This method is ideal for when you want to spend your allotted PPC budget in a highly specific, targeted way. The downside, though, is that when using this PPC advertising method, you’re pitted directly against your competitors.
Talk to a Strategist Today:
The above is just a small sample of the PPC options that you have available to your business.
Understanding the subtle differences and how each can benefit your business can be a daunting task.
A PPC strategist takes care of this for you.
With extensive experience using ad networks, and a proven record of accomplishment working with various industries and PPC campaigns, using the skills of a PPC strategist is a no-brainer.
CreatorSEO has been providing SEO, marketing and PPC advice and insights for over 15 years.
If you want to know more about what we can do for you then get in touch today.