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SEO a Brief Overview of the Basics

Audience, Elevator pitch and Marketing message Before you begin any SEO / Internet marketing campaign you must select your keywords / phrases. Sounds simple, so what do you need to do? Follow this process as a guide to getting your Keywords right and beat your...

SEO Strategy – Define your Audience

So, how do most people go about their SEO? A lot of people jump straight in to optimizing their websites by: adding content, choosing the right keywords and getting as many links as possible Then they usually find that they are not getting the hits (visits) they...

Clicks, clicks, clicks…

Selections / Clicks for a typical Search Engine Query Every day, millions of people use search engines like Google and Bing to find information. They type into the search query box ‘keywords/phrases’: what they are looking for and select "Search." They then read down...

SEO experts should be grateful to Google…

Why does Google continually change the face of SEO? This makes the SEO field very difficult to master, so why should SEO experts be grateful? Why would Google want to continually change the face of SEO? Surely it is in Googles interest to be transparent and to let...

Does more web traffic lead to higher ranking?

The question is whether having more traffic to your site leads to an improved search engine ranking (SERP) on the major search engines (Google and Bing in particular). The logical conclusion must be that higher traffic to a website suggests: that there is more...

DMOZ – what is wrong with the Open Directory?

DMOZ or the open directory was intended to organise the web. This directory is owned by Netscape, maintained by a community of volunteer editors and was reported to be 'supported' by Google. The submission rules for getting listed on DMOZ are strict and while it may...

An improved perception for SEO

Based on comments from a number of website owners and people who were unfortunate enough to have had bad experiences with SEO consultants, I believe that many potential clients are doubtful of the value of SEO to their businesses. No doubt this stigma attached to SEO...

Top 5 SEO Practices

Everyone who has an insight into SEO has an opinion as to what are the best 5 things you can do to improve your Search Engine ranking.  I believe that any top 5 must not be absolute and should be defined in relation to the family of sites that are under consideration....

SEO – Survival of the fittest

Every company, society, club or even individual now wants to have a web presence. Setting up a basic site can be quick, easy and cheap (if you want a static site). All this is fine until you want to be found on the web. This is where Search Engine Optimisation (SEO)...

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