What are some effective techniques for building links?

Watch this video from Google with Matt Cutts. The methods covered are:

  1. Great content leads to links Controversy – write controversial articles and uncork a good rant once in a while;
  2. Participate in the community
  3. Answer questions – add value
  4. Original research – use a scientific approach to get good data and put this on a blog
  5. Newsletters to drive people to your website
  6. Social media – participate on the sites where people spend their time
  7. Lists – create article like 50 ways to…
  8. Get a blog and establish yourself
  9. Post images or things of interest
  10. Write how-to’s and tutorials
  11. Develop a service or a product and release it for free / open source
  12. Improve site architecture – can the site be crawled? can URL’s be bookmarked? can Google get to all the pages on the site?
  13. Make videos

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