Some facts about eBay – an Infographic
Online shopping has become very much a part of the fabric of the web. From finding the best prices to being able to buy just about anything you can think of and couple this with promotions and discount coupons, online shopping has become a pleasant on mostly secure...
How to improve your local SEO rank in Ireland – SEO Ireland
Some basic SEO tips for sites Ireland When someone carries out a search in Ireland for a product that you sell, the purpose of your website is to attract the persons attention so that they engage with you and ultimately you make the sale. There are three main...
Adwords or Organic Marketing
Organic Search is here to stay There are people that advocate that the only reliable way to market your website is through Paid Adverts (PPC). These same people then come up with ridiculous phrases like: 'Free traffic goes bye-bye' or 'The savviest marketers know how...
SEO in Ireland
Traditionally, business in Ireland relied largely on word-of-mouth and their private network for their success. Who you know and who they know was vital to the growth of your business. When you needed a service or a product, your 'search engine' was likely to be the...
WordPress Maintenance Ireland
In a previous article on Wordpress Maintenance, we discussed importance of keeping your Wordpress system up to date with the latest plugins and the latest version of the Wordpress software (CMS). Our experience with clients in Ireland shows that in the vast majority...
WordPress Maintenance
Wordpress is the leading Content Management System Wordpress is without dispute the leading Content Management System (CMS) chosen for websites worldwide. It is known to be used by more than 60% of all websites on the Internet 1. Like most successful products on the...
Building Links
What are some effective techniques for building links? Watch this video from Google with Matt Cutts. The methods covered are: Great content leads to links Controversy - write controversial articles and uncork a good rant once in a while; Participate in the community...
SEO a Brief Overview of the Basics
Audience, Elevator pitch and Marketing message Before you begin any SEO / Internet marketing campaign you must select your keywords / phrases. Sounds simple, so what do you need to do? Follow this process as a guide to getting your Keywords right and beat your...
SEO Strategy – Define your Audience
So, how do most people go about their SEO? A lot of people jump straight in to optimizing their websites by: adding content, choosing the right keywords and getting as many links as possible Then they usually find that they are not getting the hits (visits) they...
Clicks, clicks, clicks…
Selections / Clicks for a typical Search Engine Query Every day, millions of people use search engines like Google and Bing to find information. They type into the search query box ‘keywords/phrases’: what they are looking for and select "Search." They then read down...
SEO experts should be grateful to Google…
Why does Google continually change the face of SEO? This makes the SEO field very difficult to master, so why should SEO experts be grateful? Why would Google want to continually change the face of SEO? Surely it is in Googles interest to be transparent and to let...
Does more web traffic lead to higher ranking?
The question is whether having more traffic to your site leads to an improved search engine ranking (SERP) on the major search engines (Google and Bing in particular). The logical conclusion must be that higher traffic to a website suggests: that there is more...
DMOZ – what is wrong with the Open Directory?
Update - DMOZ is closed for Business A recent Article by Cornerstone Links titled What Happened to DMOZ.org? As we may have predicted from our article, AOL closed their support for DMOZ in 2017. the Cornerstone Article is a good overview of what happened to DMOZz....
An improved perception for SEO
Based on comments from a number of website owners and people who were unfortunate enough to have had bad experiences with SEO consultants, I believe that many potential clients are doubtful of the value of SEO to their businesses. No doubt this stigma attached to SEO...
Top 5 SEO Practices
Everyone who has an insight into SEO has an opinion as to what are the best 5 things you can do to improve your Search Engine ranking. I believe that any top 5 must not be absolute and should be defined in relation to the family of sites that are under consideration....
SEO – Survival of the fittest
Every company, society, club or even individual now wants to have a web presence. Setting up a basic site can be quick, easy and cheap (if you want a static site). All this is fine until you want to be found on the web. This is where Search Engine Optimisation (SEO)...
Dynamic Website – the SEO starting point
All too often businesses choose a static web site because it is easy to find a designer to create the site; static sites are generally quite cheap; and turn around time for creating a static site is usually quite short. Often the new start-up company doesn't even need...