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Audience, Elevator pitch and Marketing message Before you begin any SEO / Internet marketing campaign you must select your keywords / phrases. Sounds simple, so what do you need to do? Follow this process as a guide to getting your Keywords right and beat your...

So, how do most people go about their SEO? A lot of people jump straight in to optimizing their websites by: adding content, choosing the right keywords and getting as many links as possible Then they usually find that they are not getting the hits (visits) they...

Selections / Clicks for a typical Search Engine Query Every day, millions of people use search engines like Google and Bing to find information. They type into the search query box ‘keywords/phrases’: what they are looking for and select "Search." They then read down...

Why does Google continually change the face of SEO? This makes the SEO field very difficult to master, so why should SEO experts be grateful? Why would Google want to continually change the face of SEO? Surely it is in Googles interest to be transparent and to let...

The question is whether having more traffic to your site leads to an improved search engine ranking (SERP) on the major search engines (Google and Bing in particular). The logical conclusion must be that higher traffic to a website suggests: that there is more...

Update - DMOZ is closed for Business A recent Article by Cornerstone Links titled What Happened to DMOZ.org? As we may have predicted from our article, AOL closed their support for DMOZ in 2017. the Cornerstone Article is a good overview of what happened to DMOZz....

Based on comments from a number of website owners and people who were unfortunate enough to have had bad experiences with SEO consultants, I believe that many potential clients are doubtful of the value of SEO to their businesses. No doubt this stigma attached to SEO...

Everyone who has an insight into SEO has an opinion as to what are the best 5 things you can do to improve your Search Engine ranking.  I believe that any top 5 must not be absolute and should be defined in relation to the family of sites that are under consideration....

Every company, society, club or even individual now wants to have a web presence. Setting up a basic site can be quick, easy and cheap (if you want a static site). All this is fine until you want to be found on the web. This is where Search Engine Optimisation (SEO)...