Are you a new business or have you just set up your first website? Struggling to gain traffic or understand where that traffic is coming from? Then you could be missing out on a lot of potential and be wasting a lot of time trying to identify and track where these visitors are coming from. Identifying website visitors and where this traffic is coming from is hugely important to your marketing campaigns, ad spend, copy work and much more.
Luckily there are a lot of ways to identify website visitors and use this information to your advantage. Using the right tools and software you can see where visitors landed, what they searched for, how long they stayed on-site and much more. All this information can then be used to fine-tune your approach to potential clients, maximizing your efforts.
Most of these tools come with added features that can help you understand and define your ideal customer. This article looks at some of the most popular and easy to use tools so you can understand how they work and start using them as soon as possible.
Professionals like yourself who may work as Website administrators, SEO professionals, marketers, and in B2B will find these tools helpful. Bounce rate, the time visitors use on a website, page views, and more are what you get with these tools. Selecting the perfect tool for your website will help produce a better result and higher ROI.
Google Analytics:
Probably the most used and talked about tracking tool in the world is google analytics. As Google accounts for over 90% of searches throughout the world, integrating its tracking system is probably one of the first things you should do once your website is set up. Google will start to crawl your website as soon as it goes live. It is believed by submitting our site to Google in begins to crawl faster, however, this has never been admitted by Google. But there is no harm in submitting new pages anyway.
Google Analytics can show you search trends, your most popular posts, landing pages, search queries and related keywords that your pages rank for. Within the analytics tool, you can narrow the scope of searches to certain periods and discover trends throughout the year or particular products and services that are popular at certain times. Easily integrated with most websites, GA is the bare minimum of what you should have on your site to identify website visitors.
Leadsfeeder:
Leadsfeeder is similar to GA, but it gets a lot more specific with identifying visitors to your website. This tool shows you exactly what companies and webpages visited your site and where they landed. You can narrow the scope to check out visitors that fit your demographic. By having this information, you can visit their sites and glean contact information and get a better understanding of the needs and wants of that company.
You could follow this up by targeting specific gaps in the market with them or use the information to provide better web copy on your site that will attract similar visitors.
Leadsfeeder goes one step further and tries to pull contact information for company visitors from both LinkedIn and through location settings. This is great for sales teams who can then target the specific individuals who landed on their page, narrowing the gap between customer and consumer.
VisitorQue:
Another paid tool that utilizes LinkedIn contact details is VisitorQue. Having recently partnered with Google this is one of the best tools on the market to find the visitors and leads to your website. With an easy to use dashboard, you can find the company, contact details, pages they visited and how long the stayed all in one location. This is perfect for your sales team who can target those within the company with the specific products you know they are in.
To make your life even easier VisitorQue allows you to download visitor information to files which can be shared offline or between departments. Having access to quality contact information is vital to sales and marketing teams allowing them to work in real-time.
Leads5050:
Is one of the more budget-friendly options to consider when looking at identifying tools and software. Great for sales and marketing team lead lander generates automated reports which can be sent to the appropriate teams when needed. Some of the details of visitors which can be gathered include location, path throughout the website and company details amongst others.
Some of the key features include the already mentioned reporting, plus simple to use dashboard, the identification of the most useful web pages on your site and how visitors landed there. Identify website visitors with Leads5050.
Create Great Content:
More specifically content they want, and content that requires visitors to give you their information. Lead magnets are the sure way of gathering information in the shortest amount of time and require no tools. This means you must create offers and information that your visitors want and then they will willingly give you the information.
This can be done through promotions, secret incentives or a great CTA on your site. We would always recommend installing visitor identification software, but if you want to lead in your field, gather the information by being the source that people want to visit.
Some great examples include one-off offers, free trials and audits depending on your product. Having readable and shareable content ensures a happy audience who will happily share your information with colleagues allowing you to track new visitors and what works best for your site.
Keyword Research to help identify website visitors:
To get the right visitors to your website, you need to know the keywords / search terms your customers are using to find your services and products. Content creators and advertisers rely on these keywords to optimise content on their websites and Google Ads. Find out how a keyword researcher could help you.
- Find high-performing keywords
- Find missed opportunities
- Find the terms that were searched by a significant number of users
- Report sent in Excel for ease of searching
- Get hundreds/thousands of potential keywords
- Data segmented into relevant groups
Summary:
Those in your position, be you an SEO professional, administrator, website owner or blogger need traffic analysis to grow. The truth is that you don’t have to spend tons of dollars to use analysis services and traffic estimators. Try using any of the tools above and improve the way of identifying website visitors. These tools will help to unveil competitor intelligence, benchmarking, internal analysis, and more.