SEO Strategy – Define your Audience

So, how do most people go about their SEO? A lot of people jump straight in to optimizing their websites by: adding content, choosing the right keywords and getting as many links as possible Then they usually find that they are not getting the hits (visits) they...

Clicks, clicks, clicks…

Selections / Clicks for a typical Search Engine Query Every day, millions of people use search engines like Google and Bing to find information. They type into the search query box ‘keywords/phrases’: what they are looking for and select “Search.” They...

SEO experts should be grateful to Google…

Why does Google continually change the face of SEO? This makes the SEO field very difficult to master, so why should SEO experts be grateful? Why would Google want to continually change the face of SEO? Surely it is in Googles interest to be transparent and to let...

An improved perception for SEO

Based on comments from a number of website owners and people who were unfortunate enough to have had bad experiences with SEO consultants, I believe that many potential clients are doubtful of the value of SEO to their businesses. No doubt this stigma attached to SEO...

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