Keyword research is the process of finding the words people actually use when they search on Google. Once you identify the keywords used these can be applied to your webpage to drive the highest possible right traffic to your page.
Our analysis helps you to:
Identify the terms your customers are using
Analyse your site for current terms
Analyse your competition for their main keywords
Identify hundreds/thousands of keyword options
Prioritise the right keywords for the page
Group, cluster and segment the data
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Find the search terms your customers are using
(keyword research)
Identify the keyword opportunities for your site.
Our keyword researcher team will engage with you and find out which search terms your customers are using to find your services and products on Google. It goes without saying, higher ranking positions for the right keywords will increase the right traffic to your site.
The keyword data will be grouped and sorted into relevant segments / clusters.
Find the keywords that your customers are using.
The keyword research data allows you to see exactly which search terms your customers are using on Google. You can use this information to update your website content to enhance your search performance.
Get actionable solutions to enhance your digital performance:
- Delivery Time: 2 working days
- Number of Competitors Researched: 5
- Number of of base terms provided by you: 10 to 20
- Number of terms analysed and segmented: Hundreds/Thousands
- Report segmented in to relevant groups and provided in Excel
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Data presented to you by an SEO expert
What you get
Keyword Research
Across:
- Your site
- Competitor sites
- What your customers are searching for on Google
Data Segmented into Groups
- We will analyse hundreds/thousands of potential keywords and segment these into relevant groups.
- Each group will be sorted with the terms having the highest search volume first
What you get
- Introduction
- Scope
- Keyword Analysis – Segmentation / keyword groups
- Keyword Analysis
– Priority Top 10 Keywords per segment - Keyword Analysis
– Top 10 Keywords by volume per segment - Keyword Analysis
– All Data grouped into segments - Keyword Analysis
– Additional Data non segmented - Next steps
Keyword reseach / analysis is based on one geographic region at a time, e.g. Ireland, UK, Germany, Worldwide, etc.
Presentation and discussion of findings (if needed)
Why Clients use our analysis
Example
Unique Keyword Analysis
Why clients use our analysis
Choose the right keywords for your SEO and PPC campaigns
The keywords research report allows you to see exactly which keywords / search terms your customers are using on Google. Content creators and advertisers rely on this keyword information to optimise content on their websites and Google Ads.
- Find high performing keywords
- Find missed opportunities
- Find the terms that were searched by a significant number of users
- Data segmented into relevant groups
The data is analysed on the chosen Google region. For each keyword we get the average Monthly Searches with each keyword analysed for:
- Word Count Conversion Opportunity
- Search Term Percentage per Segment
- Competitive Opportunity
- Relative Ease of Implementation
- Fixed Linear Growth Forecast
- Priority / keywords to focus on first
The keyword reports offer you insights into which queries don’t work for your business and which keywords / search terms could do better than you thought. Choosing the right keywords and implementing these properly will help your SEO ranking and also improve your click trough rate (CTR). Use the keyword research data to identify new keywords with high potential.
Example
– Top 10 Keywords segmented and sorted by volume
Reports not shown in this example:
- Keyword Analysis
– Priority Top 10 Keywords per segment - Keyword Analysis
– All Data grouped into segments - Keyword Analysis
– Additional Data non segmented
Keyword Analysis Example – Top 10 Keywords by volume per segment
Unique Keyword Analysis
– Our Process
1. Identify Keywords
- Seed Keywords – you provide us with 10 to 100 keywords/search terms that you believe your customers are using. (Source: Client)
- Geography – you provide us with the Google geography you would like us to focus on. (Source: Client)
- Keyword Data – we use your seed keywords and information from your website to help source variations and closely related keywords. (Source: CreatorSEO and Google)
- Possibilities – we compile a base set of data with potentially 10’s of thousands of keyword alternatives. (Source: CreatorSEO)
2. Segment keywords into logical groups (market, service, product, page)
- Identify Segments – you provide us with up to 3 words in each relevant segment area. (Source: Client & CreatorSEO)
- Data to information – we sort the data into these segments sorting the keywords by the highest to lowest search volume. (Source: CreatorSEO)
- Analyse segments – we analyse the data and add addition segments as necessary. (Source: CreatorSEO)
3. Analyse information by segment and identify opportunities
- Word Count – we review the word counts by term by segment and identify conversion opportunity. (Source: CreatorSEO)
- Search Term Percentage – we review the search term volume as a percentage of segment volume. (Source: CreatorSEO)
- Competitive Opportunity – we analysis the competition for each term and rate the competitive opportunity from 1 to 100%. (Source: CreatorSEO)
- Ease of Implementation – we advise on the relative ease of implementation success for each keyword / term. (Source: CreatorSEO)
- Forecast – we forecast the linear growth for each term based on the historical data. (Source: CreatorSEO)
- Priority / Low Hanging Fruit – we use our algorithms to rank the keywords/terms that you should focus on first. (Source: CreatorSEO)
Before we start, we need!
Once we have received your order, we will contact you to get the following information to start our analysis:
- Your URL (website address) or base URL
- 1 Target country
- 5 competitor URL’s
- A list of 10 to 20 research keywords you believe customers are using to find your products and/or services
Once we have received this information, we can then start the keyword research analysis.
Answers to Your Questions
Keyword research - can you use Google Trends?
Doing proper keyword research will tell you the volume of searches for relevant terms. Google trends allows you to get search interest (0 to 100) for a term over a set period.
What should be included in keyword research?
Your keyword research should include the following:
- terms you believe your customers are using
- keywords on your site
- keywords the competition are using
- review Google’s search information
- sort / segment the data into logical groupings
How do you use your keyword research?
You need to create compelling content for your customers. A keyword researcher would
- allocate unique keywords to each page on your site
- keywords would be used consistently on the page and in the meta data:
1. URL
2. Meta title
3. Meta description
4. Meta keywords (not used by Google)
5. Header tags
6. Keyword density
7. Keyword positioning
8. Alt tags
9. In content links (circular referencing)
10. External links
- look to engage the customer
Using your keywords correctly are the building blocks of good SEO. Keyword research is a must!
What is a Keyword?
A keyword is a search term entered into a search engine (e.g. Google) that serves relevant search results. Keywords are the search terms that a website owner should use to optimise their web pages. With the objective of ranking at the top of the search results for the chosen keywords bringing the right traffic to their site.
What are the qualities of a keyword?
The main qualities a keyword researcher looks at are:
- Search volume
- Competition
- Price (cost per click for online Ads)
- Word count
- Search intent
What are long-tail keywords?
Long-tail keywords are searches that are characterised by having very specific intent and usually low search volumes. A keyword researcher would usually look for these as they normally bring better quality traffic to the relevant page.
Data, Information and Knowledge:
All the information obtained during the analysis will be treated with the utmost sensitivity. Your data and information will only be shared within CreatorSEO or with agreed individuals.
We will sign and send you a non disclosure agreement once we start working with you.
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