Analytics and Reporting
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Analytics and Reporting
CreatorSEO™ delivers exceptional internet marketing results while making both process and information transparent for our clients.
Typical Web Metrics / KPI’s
CreatorSEO™ (SEO Company in Ireland) will you to help drive traffic to your site and enhance your online reputation or increase your web sales.
Number of returning visitors / Number of new visitors by day or week or month.
Which are the most popular pages viewed by visitors to your site and how many visitors to the page.
Identify where the traffic to your site coming from: e.g. Google, Facebook, Twitter, Blogs and so on.
Ranking / SERP
Search engine rankings for key search terms in specified geographies. Often referred to as Search Engine Ranking Position SERP.
Cost Per Click
Cost Per Click (CPC) monitoring for Paid advertising campaigns. Usually refers to a paid service from Google, Bing, Facebook etc.
Number of people that click an advert or a call to action that then become customers. Number sales / prospects tracking for each internet marketing campaign.
Number of Followers
Growth in the number of Followers or Fans or Likes from social media sites like Facebook, LinkedIn or Twitter. This can be tracked over time.
Direct comparison of the performance of a web site against a set of known competitors using SERP and other chosen metrics.
Measure of how long a web page takes to load. This is an indicator of how well the site has been optimised and of the infrastructure on which the site is built. Speed has a direct impact on ranking.
Website Analytics and Reporting | Web Analysis
If you don’t measure it then you won’t improve it
Website analytics and reports can provide actionable insights for your web marketing campaigns. Web analytics data, allows you to measure the effectiveness of your web marketing and identify areas for improvement. Every SEO project should start with a strategy and an agreed set of metrics of measuring the progress of the project against a baseline.
We configure, monitor and provide Google Analytics integration as standard. We augment the Google Analytics results with our in-house developed analytics tools to provide detailed, accurate and meaningful analysis of your website performance and online campaigns.
Google Analytics Methodology
Our proven approach to managing Google Analytics for clients is typically broken in to the following steps:
- Agree Key performance Indicators (KPI’s);
- Document KPI’s, measures of success, goals and so on;
- Set-up / configure of Analyics to display the results through a Google Dashboard;
- Train users to get the most out of Analytics information.
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