SEO Strategy


SEO Strategy

– SEO Audit and SEO Roadmap



Our SEO strategy report (SEO audit and roadmap) gives you actionable activities to enhance your search performance:


  • Delivery Time: 10 working days
  • Number of Competitors Researched: 5
  • Number of of base terms provided by you: 10 to 20
  • 70+ Page Report including: Website structure and ease of use, On-page SEO, Link landscape, Google Business, Technical infrastructure, Ranking opportunities, Ad and Social competition
  • Resources review
  • Detailed SEO roadmap with line-lines against relevant activities

Search Engine Optimisation Strategy

Your SEO strategy combines an SEO audit with a detailed set of actions that will improve your SEO ranking. The SEO audit allows you to see exactly how you are performing digitally versus your competition. The SEO roadmap included the following areas:

  • On-page SEO versus your competition
  • Find the terms that were searched by a significant number of users
  • Off-page SEO competitor review
  • Website speed analysis
  • Ranking performance and opportunities
  • Current phrases being picked up by Google (10 pages)
  • Technical infrastructure review
  • Analytics review

Your roadmap will include:

  • All activities
  • Resources and capabilities review and recommendations
  • Resource assignment
  • Campion allocation
  • Activity duration and expected outcome
  • Level of difficulty and ease of implementation
  • PET impact level
  • Using PET scores to allocate expected start and completion times
  • Management recommendations

The audit offers you insights into what is working for your business and identifies areas for improvement. Implementing and resourcing the actions properly will help your SEO ranking and also improve your click trough rate (CTR).

Additional information


SEO, SEO Audit

Table of contents


1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 URL Renewal
4.2 Trust and Benefits
4.3 Navigation and Ease of Use
4.4 Call to Actions
4.5 Value Proposition
4.6 Silos
4.7 Imagery
4.8 Styling verses SEO
4.9 Opportunities and Recommendations

5.1 Your Google Business Overview
5.2 Competition Google Business Analysis
5.3 Opportunities and Recommendations

6 SEO Audit
6.1 On-Page SEO
6.1.1 URL
6.1.2 Titles and descriptions
6.1.3 Headers
6.1.4 Image Alt Tags
6.1.5 Content analysis including existing terms per page
6.1.6 Keyword analysis
6.1.7 Internal links (circular referencing)
6.1.8 External links
6.1.9 Readability
6.1.10 Competitor comparison
6.1.11 Valid versus excluded pages
6.1.12 Clicks versus impressions
6.1.13 Duplicate content
6.1.14 Opportunities and Recommendations

6.2 Ranking data
6.2.1 Best ranking
6.2.2 Worst ranking
6.2.3 Clicks versus impressions

6.3 Technical SEO
6.3.1 Hosting
6.3.2 Webserver check
6.3.3 Server, IP and SSL
6.3.4 CMS
6.3.5 Blacklisting
6.3.6 Reverse DNS lookup
6.3.7 Technology used
6.3.8 Robots file
6.3.9 Opportunities and Recommendations

6.4 Speed
6.4.1 Google speed insights
6.4.2 Speed audit results
6.4.3 Speed by location
6.4.4 Opportunities and Recommendations

6.5 Search Terms
6.5.1 Objective
6.5.2 Constraints
6.5.3 Steps followed
6.5.4 Monthly searches
6.5.5 Opportunities and Recommendations

7.0 Off-PAGE SEO
7.1 Incoming links explained
7.2 Competition review
7.3 Opportunities and Recommendations

8.0 Roadmap
8.1 Detail all activities
8.2 Review available resources and capabilities
8.3 Assign resources to activities
8.4 Allocate a company champion per activity
8.5 Document expected activity duration and expected outcome
8.6 Document difficulty level and ease of use to complete each activity
8.7 Use PET scores to document impact level
8.8 Using PET scores allocate expected start and completion times
8.9 Guide management of review process

Before we can start, we need


Once we have received your order, we will contact you to get the following information to start our analysis:

  • Your URL (website address) or base URL
  • 1 Target country
  • 5 competitor URL’s
  • A list of 10 to 20 search terms you believe customers are using to find your products and/or services
  • An outline of your resources (number of staff and capabilities) to deliver your SEO strategy

Once we have received this information, we can then start the review.

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