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Digital Marketing Strategy

 

Digital Marketing Strategy

with Digital Roadmap

7,995.00

The Digital Marketing Strategy is a channel strategy stemming from your marketing strategy. Get a realistic digital roadmap of activities:

    • Digital Marketing Audit and presentation of findings
    • Budget recommendations
    • Resource recommendations
    • Digital Marketing strategy recommendations
    • Delivery Time: 20 working days

Digital Marketing Strategy 

Digital marketing strategy looks at your current performance and recommends a roadmap with digital marketing recommendations. 

 

The digital marketing strategy allows you to see exactly how you are performing digitally versus your competition. Our aim is to provide you with a current digital marketing baseline and provide you with digital marketing strategic guidelines and an actionable roadmap of activities.

You will get:

    • Digital Marketing Audit and presentation of findings
    • 2 Days consulting
    • Budget recommendations
    • Resource recommendations
    • Digital Marketing strategy recommendations


The digital marketing strategy offers you insights into what is working for your business and identifies areas for improvement. Choosing the right digital marketing strategy should help achieve your marketing strategy. 

Table of contents

Digital Marketing Audit
1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 EXECUTIVE SUMMARY

3 METHODOLOGY

4 WEBSITE AUDIT
4.1 URL Renewal
4.2 Trust and Benefits
4.3 Navigation and Ease of Use
4.4 Call to Actions
4.5 Value Proposition
4.6 Silos
4.7 Imagery
4.8 Styling verses SEO
4.9 Opportunities and Recommendations

5 GOOGLE BUSINESS AUDIT
5.1 Your Google Business Overview
5.2 Competition Google Business Analysis
5.3 Opportunities and Recommendations

6 SEO Audit
6.1 On-Page SEO
6.1.1 URL
6.1.2 Titles and descriptions
6.1.3 Headers
6.1.4 Image Alt Tags
6.1.5 Content analysis including existing terms per page
6.1.6 Keyword analysis
6.1.7 Internal links (circular referencing)
6.1.8 External links
6.1.9 Readability
6.1.10 Competitor comparison
6.1.11 Valid versus excluded pages
6.1.12 Clicks versus impressions
6.1.13 Duplicate content
6.1.14 Opportunities and Recommendations

6.2 Ranking data
6.2.1 Best ranking
6.2.2 Worst ranking
6.2.3 Clicks versus impressions

6.3 Technical SEO
6.3.1 Hosting
6.3.2 Webserver check
6.3.3 Server, IP and SSL
6.3.4 CMS
6.3.5 Blacklisting
6.3.6 Reverse DNS lookup
6.3.7 Technology used
6.3.8 Robots file
6.3.9 Opportunities and Recommendations

6.4 Speed
6.4.1 Google speed insights
6.4.2 Speed audit results
6.4.3 Speed by location
6.4.4 Opportunities and Recommendations

6.5 Search Terms
6.5.1 Objective
6.5.2 Constraints
6.5.3 Steps followed
6.5.4 Monthly searches
6.5.5 Opportunities and Recommendations

7.0 Off-PAGE SEO
7.1 Incoming links explained
7.2 Competition review
7.3 Opportunities and Recommendations

8.0 SEM and PAID MEDIA AUDIT (Google or Bing)
8.1 Target Keywords
8.2 Ad copy
8.3 Cost and bid review
8.4 Audience review
8.5 Native  advertising audit (if applicable)
8.6 Opportunities and Recommendations

9.0 SOCIAL AUDIT
9.1 Social engagement
9.2 Organic Reach Rate (ORR)
9.3 Impressions: total content views
9.4 Engagement Rate:
9.5 Total Interactions
9.6 Monthly Growth Rate
9.7 Clicks: number of clicks to the website
9.8 Conversions
9.9 Competition review
9.10 Opportunities and Recommendations

10.0 EMAIL MARKETING AUDIT
10.1 Bounce rate
10.2 Open rate
10.3 Click through rate
10.4 Conversion rate
10.5 Unsubscribe rate
10.6 Subject lines
10.7 Email content
10.8 Email links
10.9 Contact list quality
10.10  Opportunities and Recommendations

Typical clients

  • Digital marketing agencies
  • Marketing managers
  • Strategy managers
  • Business owners
  • Website owners
  • Your team

Before we can start, we need

Once we have received your order, we will contact you to get the following information to start our analysis:

  • Your URL (website address) or base URL
  • 1 Target country
  • 5 competitor URL’s
  • A list of 10 to 20 search terms you believe customers are using to find your products and/or services

Once we have received this information, we can then start the analysis.

Contact Us!

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